BEHERE & LOVE is a beautiful London based yoga brand that combines the ease of yoga athleisure wear with a cool aesthetic.
ABOUT THE COLLECTION
The collection was driven by the desire to give yoga wear an edge whilst still retaining the beauty and essence of the yogic spirituality. This spiritual philosophy runs throughout the collection so that every garment comes with its own valued lesson or piece of wisdom. This is because BEHERE & LOVE is a clothing range designed with a concept at its core. So that it speaks to fellow yogis and resonates with them on and off the mat.
ABOUT THE PRODUCTS
BEHERE & LOVE sources ethnically sourced and fair trade materials that are super soft to the touch. All garments are lovingly screen printed by hand in the UK.
Claudia is the founder and visionary of BEHERE & LOVE and is a creative yogi living in central London. Claudia studied Graphic design at Central St. Martins and then went on to establish a long career in advertising. To contend with a fast paced job and lifestyle, Claudia took up her beloved Jivamukti yoga practice in 2004 and joined the London Meditation Centre to find some much needed balance. She draws creative understanding of clothing and design from her love of fashion and passion for typography. Her love of yoga and studying its philosophy was the final piece of the puzzle in conceiving BEHERE & LOVE on a yoga retreat in Costa Rica in 2012.
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